{"id":468,"date":"2026-08-16T12:53:41","date_gmt":"2026-08-16T12:53:41","guid":{"rendered":"https:\/\/megotlotto.com\/?p=468"},"modified":"2026-08-16T12:53:41","modified_gmt":"2026-08-16T12:53:41","slug":"megot-lotto%ef%b8%8f-pmi-launches-our-world-is-not-an-ashtray-initiative","status":"publish","type":"post","link":"https:\/\/megotlotto.com\/?p=468","title":{"rendered":"M\u00e9got Lotto\u00ae\ufe0f: \u201cPMI Launches \u201cOur World Is Not an Ashtray\u201d Initiative\u201d"},"content":{"rendered":"\n

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New study reveals that one quarter of adult smokers think throwing cigarette butts on the ground is \u201cnormal,\u201d confirming cleanup partner Litterati\u2019s belief that education is key<\/em><\/strong><\/p>\n\n\n\n

LAUSANNE, Switzerland–(BUSINESS WIRE<\/a>)–Philip Morris International Inc. (PMI) (NYSE:PM) today launched \u201cOur World Is Not an Ashtray,\u201d a new global initiative to raise awareness and drive a long-term change in behavior and attitudes around cigarette butt littering. The initiative supports PMI\u2019s litter reduction target\u2014described in its Integrated Report 2019<\/a>\u2014to achieve a 50 percent reduction of the plastic litter from its products by 2025 (vs. 2021 baseline). The initiative, launched on WorldNoAshtray.com<\/a>, aims to educate the public about the environmental impact of cigarette butt littering and inspire adult smokers to change littering habits.<\/p>\n\n\n\n

\u201cWe seek to make cigarette butt littering socially unacceptable,\u201d said Huub Savelkouls, Chief Sustainability Officer at PMI. \u201c\u2018Our World Is Not an Ashtray\u2019 is an important initiative in our multipronged approach to addressing this important issue.\u201d<\/p>\n\n\n\n

To track progress against its goal, PMI is working with three organizations\u2014Litterati<\/a>, Cortexia<\/a>, and CARTO<\/a>\u2014to implement a data-driven approach and assess the prevalence of cigarette butt litter across the globe; identify litter hotspots; and, monitor the impact of anti-littering activities. A pilot assessment will take place this summer in a pilot city before being rolled out in representative countries across the world in 2021 as part of a five year assessment.<\/p>\n\n\n\n

Waste littering is a major environmental concern and was identified as an issue of growing importance for PMI following external assessments, and raised to priority status in its Sustainability Materiality Report<\/a> at the end of 2019. In a new international study conducted by global research data and insights company Kantar this spring on behalf of PMI, 25 percent of adult smokers reported that they throw cigarette butts on the ground because they \u201cthink it is a normal way to dispose of a cigarette.\u201d<\/p>\n\n\n\n

The survey also revealed that 75 percent of respondents thought that cigarette filters are made of cotton or paper, and only 13 percent knew that filters are made of plastic. These findings highlight the need for awareness campaigns such as \u201cOur World Is Not an Ashtray\u201d to help change smokers\u2019 behaviors.<\/p>\n\n\n\n

Jeff Kirschner, Founder and CEO of Litterati, said: \u201cThere\u2019s a widespread view that there\u2019s nothing wrong with stubbing out cigarettes on streets or beaches, yet very few people realize that plastic is the main component in cigarette butts. Litterati began with just one person picking up a cigarette butt, and it has transformed into a global movement that\u2019s empowering people to crowdsource-clean the planet. Together with PMI, we will use our technology to gather behavioral insight on cigarette butt littering, map problem areas, and mitigate future risk. We\u2019re proud to be part of \u2018Our World Is Not an Ashtray\u2019 to help address cigarette butt litter worldwide.\u201d<\/p>\n\n\n\n

PMI is increasing the scale and reach of its participation in clean-up activities, to raise awareness of the issues of littering\u2014and cigarette butt littering particularly\u2014in local communities. Working with Litterati, PMI will encourage volunteers in every corner of the world to use the organization\u2019s app to geotag litter and join cleanup challenges ranging from local neighborhoods to global initiatives. PMI\u2019s affiliates will also work with local anti-littering organizations, following the participation of over 3,900 PMI volunteers from 31 countries in litter collections on World Cleanup Day 2019 where they collected 83 tons of litter.<\/p>\n\n\n\n

Jens Rupp, PMI\u2019s Head of Environmental Sustainability, said: \u201cCigarette butt litter is a problem that we need to solve; too many cigarette butts are littered, ending up in the natural environment. By working with experts to better understand how to nudge smokers to more responsible disposal habits, launching general population education programs, and cooperating with governments and local authorities to ensure there is an adequate waste disposal infrastructure, we can reduce the plastic litter associated with our products.\u201d<\/p>\n\n\n\n

For more on the \u201cOur World Is Not an Ashtray\u201d initiative, visit www.worldnoashtray.com<\/a>.<\/p>\n\n\n\n

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New study reveals that one quarter of adult smokers think throwing cigarette butts on the ground is \u201cnormal,\u201d confirming cleanup partner Litterati\u2019s belief that education is key LAUSANNE, Switzerland–(BUSINESS WIRE)–Philip Morris International Inc. (PMI) (NYSE:PM) today launched \u201cOur World Is Not an Ashtray,\u201d a new global initiative to raise awareness and drive a long-term change […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-468","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/megotlotto.com\/index.php?rest_route=\/wp\/v2\/posts\/468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/megotlotto.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/megotlotto.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/megotlotto.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/megotlotto.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=468"}],"version-history":[{"count":1,"href":"https:\/\/megotlotto.com\/index.php?rest_route=\/wp\/v2\/posts\/468\/revisions"}],"predecessor-version":[{"id":469,"href":"https:\/\/megotlotto.com\/index.php?rest_route=\/wp\/v2\/posts\/468\/revisions\/469"}],"wp:attachment":[{"href":"https:\/\/megotlotto.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/megotlotto.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/megotlotto.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}